The Bank of America Customized Cash Rewards Credit Card is the ideal credit card for those who generally pay off their balance in full each month.

In addition, you'll enjoy an attractive cashback program and no annual fee, making it the perfect card for travel and everyday expenses.

This article dives deep into everything you need to know about the Bank of America Customized Cash Rewards credit card, including its attractive features, eligibility criteria, and application process. Let's dive right in.

Introduction to the Bank of America Customized Cash Rewards Credit Card

The Bank of America Customized Cash Rewards Credit Card is a great offer for those who love using credit cards but want to get the most out of their spending.


The card offers up to 3% cashback on your activities with the card, and it comes with a 0% introductory rate for the first 18 months.

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You get even more if you are a member of one of the preferred rewards programs. These higher rewards are geared towards your activities while particularly shopping at grocery stores and wholesale clubs. You also have other cashback rewards for general shopping categories

The "Customized" aspect of the card refers to the freedom to choose to receive high-value rewards from a certain shopping category, such as from grocery stores or wholesale clubs.


There's a whole lot more to know about the Bank of America Customized Cash Rewards credit card, and our subsequent sections present you with full details.

Details on Major Cashback Rewards

The card offers 3% cashback on your choice of shopping category, including purchases related to dining, online shopping, gas, home improvement, travel, or drug stores. 

The shopping category choice may be changed only once per calendar month. You then get a specific 2% cashback on purchases made at grocery stores and wholesale clubs and 1% cashback on all other purchases. All these cashback rewards are increased by 75% if you are a preferred member.


This means that the 3% cashback may increase to 5.25%, the 2% cashback increases to 3.5%, and the 1% cashback may increase to 1.75%. In addition, a $200 cashback bonus is available to you if you make purchases of up to $1.000 within the first 90 days of opening the card.

Features of the Bank of America Customized Cash Rewards Credit Card

Alongside cashback rewards, the Bank of America credit card comes with introductory offers and fee waivers. For example, you enjoy a 0% APR charge on purchases during your first 15 billing cycles and also on balance transfers within the first 60 days of opening your account. 

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There are no annual fees, and your cashback rewards never expire. You can also access other banking features to manage your card and general bank account. 

These include a contactless payment option, a $0 liability guarantee for unauthorized transactions, paperless account statements, email/text alerts, and a mobile banking app for easy account management.

You also enjoy digital wallet options through integrations with Google Pay, Apple Pay, and Samsung Pay, as well as easy access to your monthly-updated FICO score.

Overdraft Protection

The Bank of America Customized Cash Rewards credit card comes with overdraft protection through its Bank Connect feature. This feature links a deposit account to your credit card and allows you to successfully carry out transactions if you don't have a sufficient balance.

No transfer fees are charged when funds are transferred from the credit card balance to the deposit account balance. Nonetheless, there may be other fees, and the overdraft protection option is only available after 14 days of opening your credit card account.

How to Apply for the Bank of America Cash Rewards Card

To apply, visit the Bank of America Customized Cash Rewards Credit Card online page and hit the Apply Now button to be taken to the online application form.

On the page you are directed to, you either select the "Login and save time" if you have a Bank of America profile or create a new profile. In the latter option, you must provide information on your name, residential address, Zip code, primary phone number, and email address.

Once done with these, click the Save and Continue button and follow through with the rest of the application process.

Applying Through Customer Service or a Bank Branch

You may also call the customer service line of Bank of America or visit a branch to open the Cash Rewards credit card. Sadly, certain features, like the preferred rewards program, may only be available when you apply for the card online.

Individuals with an existing Bank of America account may finish complete the application process in as little as 30 seconds. Before you begin the application process, however, you need to know about all the fees to expect on your use of the card.

Cash Rewards Credit Card Fees and Interest

The fee structure of the Bank of America Cash Rewards credit card omits a lot of transaction charges. Take a look at the overview of the fees below. 

  • Sign-Up fee - $0
  • Annual fee - $0
  • Introductory APR - 0% on the first 18 billing cycles
  • Variable APR - 17.49% to 27.49%
  • Balance Transfer Rate - 3% on each transaction, minimum of $10
  • Cash Advance APR - 20.49% to 29.49%, varies with market Prime Rate
  • Cash Advance fee - 3%, or 5% from ATM
  • Balance Transfer fee - 3%
  • Foreign Transaction fee - 3%
  • Late Payment fee - up to 40%

Also read: These Are the Most Requested No-Fee Credit Cards in the United States

Eligibility Criteria

You need a credit score of 690 or higher to be eligible for the Bank of America Customized Cash Rewards credit card. Other Bank of America credit cards typically requires an excellent credit score of 750 or higher.

Although other factors like your relationship with the bank, income, and account management activities are also considered, your credit score is the most important factor. In addition, this is a credit card made for US citizens.

Pros and Cons of the Bank of America Cash Rewards Credit Card

The credit card comes with both benefits and disadvantages, so you may want to weigh these against each other before making a choice. We will first start with the advantages.

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Like everything already mentioned, you enjoy perks on the credit card, like multiple grades of cashback bonuses, an introductory 0% APR offer, and zero annual fee charges. You also enjoy increased bonuses on your cashback offers if you maintain a good relationship with the bank.

You require a lower credit score when applying than other Bank of America credit cards and have access to features like overdraft protection, mobile banking options, and fraud protection, among others. Thankfully, these benefits outweigh the disadvantages of using the card.

Disadvantages of the Bank of America Cash Rewards Credit Card

The only disadvantage of the card is the preferred member rewards program that offers higher cashback to only select users. This means that you may not have access to this higher cashback rate even if you maintain good use of the card. 

What's more, is that the cashback offerings are complex, and certain features may only be available when you apply online.

Bank of America Address and Contact

Bank of America is headquartered at Bank of America Corporate Center, 100 North Tryon Street, Charlotte, NC. 

Of course, you may have easier access to physical banking services from a Bank of America branch near you. Visit its official financial services locator page to find a Bank of America branch or ATM to carry out your transactions.

Get in contact with the bank through its toll-free number at 1-800-432-1000. You may also find additional toll-free lines for inquiries on certain products on the bank's contact page

Fast Customer Support for Cash Rewards Credit Card

For faster access to support services on the Customized Cash Rewards credit card, you may call the bank at 1-800-932-2775 and use the priority code BAAFJJ.

Schedule an appointment with a credit card specialist if you wish to apply in person. This way, you have guidance on the complex customization options the card offers you. 


The Bank of America Customized Cash Rewards credit card is a great option for individuals that have a good credit score and wish to save some amount of money on transactions. It comes with additional introductory offers and saves you from paying unnecessary annual fees.

Note: Consider the risks involved in using credit products before applying by consulting the issuing institution’s terms and conditions.